Browsing Research Output by Subject "Consumer ethnocentrism"
Now showing items 1-1 of 1
-
Materialism, status consumption and consumer ethnocentrism amongst black generation Y students in South Africa
(Academic Journals [© 2010 Academic Journals], 2012)The purpose of this study was to investigate the extent to which black Generation Y students’ exhibit status consumption, materialism and consumer ethnocentrism tendencies, and the relationship between these three constructs. ...