Now showing items 1-2 of 2

    • A motivation based typology of open-water swimmers 

      Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (University of Stellenbosch, 2011)
      People travel to destinations for different reasons and the same applies to sporting events. To fulfil the needs of athletes and ensure that the event remains competitive, it is important to understand the needs of different ...
    • Segmentation by genres: the case of Aardklop National Arts Festival 

      Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (Wiley, 2011)
      The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters' individual needs and wants so that effective ...