Browsing Research Output by Author "Ivanovic, Milena"

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    • South Africa calling cultural tourists 

      Ivanovic, Milena; Saayman, Melville (Sabinet, 2013)
      Although cultural tourism is the most prevalent type of tourism in the world it still remains invisible in South Africa’s tourism landscape. Despite the country’s unique cultural heritage resource base and the fact that ...

    • Telling or selling? Experiencing South African cultural heritage tourism products 

      Ivanovic, Milena; Saayman, Melville (2013)
      With the advent of the experience economy the unique experiential value of cultural heritage products comes to the forefront of cultural tourism development and is the main value proposition for emerging destinations, ...