Browsing Research Output by Subject "branding"
Now showing items 1-2 of 2
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Consumers’ preferences for private and national brand food products
(Wiley, 2012)Consumers' choice of private brands reflects distinct differences in terms of product categories, and indications are that demographic and psychographic factors are also influential in terms of the sales of private vs. ... -
Exploring branding associations in festival branding
(Academic journals, 2012)Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations ...