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Segmentation by genres: the case of Aardklop National Arts Festival
(Wiley, 2011)
The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters' individual needs and wants so that effective ...
Travel motivations of tourists to selected marine destinations
(Wiley, 2011)
South Africa is well known for its favourable climate, wildlife and golden beaches. Adding to this, its long summers make its coastline (over 3500 km) even more attractive to tourists around the world, and so are transforming ...
Service elements influencing the emotions of visitors to an international airport
(African Journal of Hospitality, Tourism and Leisure, 2014)
Emotions constitute a crucial element in understanding a service experience. When a service experience is evaluated by airport visitors, their evaluation is influenced by their emotional reactions. Furthermore, since ...
Expenditure-based segmentation of tourists to the Kruger National Park
(University of the Free State & Sun Media, 2009)
The Addo Elephant National Park is one of only a few national parks in the world that offers the Big 7 experience and is therefore one of South Africa's prime tourism destinations. The park plays an important role in the ...
Relationship between travel motives and key success factors of visitors at a jazz festival
(Stellenbosch University, 2013)
This study set out to determine whether different target market segments have different needs as to which managerial aspects will keep them satisfied and returning to a festival. A survey was conducted at the Cape Town ...
Perceived diving impacts and managment implications at a popular South African reef
(Taylor & Francis, 2013)
Coral reefs are threatened by impacts such as from scuba diving, and ongoing research is required to assess diving impacts, diver behavior and environmental knowledge. This study investigated perceived diving impacts, reef ...
Who to work for: a South African hotel or resort?
(ELSEVIER, 2013)
The purpose of this research is to determine the Quality of Work Life (QWL) of Front Office Employees
(FOE) at a hotel group and resort group respectively in South Africa. These two groups were compared
to determine which ...
Understanding visitor's image of the oldest marine park in Africa
(Taylor & Francis, 2013)
In successful tourism development and destination marketing, an important factor is individuals' tourist destination image (TDI). A review of the literature revealed a dearth of studies on the image of national parks as ...
Measuring success of a wine festival: is it really that simple?
(Stellenbosh University, 2010)
One of the country's largest wine festivals, the Wacky Wine Festival, is held annually in Robertson, South Africa. Forty-eight wine farms participate actively in the Robertson Valley that forms part of the wine route and ...
Socio-demographic analysis of festival entrepreneurs in South Africa
(University of Pretoria, 2010)
The purpose of this article is to examine the socio-demographic differences between entrepreneurs at National Arts festivals in South Africa. Language, and specifically Afrikaans, English and African languages, was used ...