Browsing Faculty of Economic and Management Sciences by Subject "Generation Y students"
Now showing items 1-5 of 5
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African Generation Y students perceived personal financial management skills
(The Social Sciences Research Society, 2016)Effective personal financial management is of great importance, especially in a world where individuals are faced constantly with financial risks and uncertainties regarding their financial future. However, in order to ... -
Antecedents of attitudes towards and usage behavior of mobile banking amongst Generation Y students
(Business Perspectives, 2017)Despite the benefits that mobile banking has to offer, coupled with positive mobile penetration rates, the use of mobile devices to perform banking transactions and access financial information is not as widespread as ... -
Gender differences amongst African generation Y students' Hedonic and Utilitarian shopping motivations
(Social Sciences Research Society, 2017)The South African retail industry is a major industry with high public spending. As such, there is a high level of competition among retailers, pressuring marketers and retailers to gain and maintain a competitive advantage. ... -
Influence of perceived customer value, employee service quality, bank image and customer satisfaction on Generation Y students bank loyalty
(Social Sciences Research Society, 2017)Retail banks are increasingly focused on maintaining a loyal customer base. This is because loyal customers translate into higher profits and increased market share. The Generation Y cohort, which comprises the youth of ... -
Influence of perceived integrity and perceived system quality on Generation Y students perceived trust in mobile banking in South Africa
(Business Perspectives, 2017)Mobile banking represents an important addition to retail banks' digital banking channels and a salient tool for servicing both current and future customers. However, given the cybernetic nature of mobile banking, there ...