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    • Segmentation by age of triathletes participating in Ironman South Africa 

      Myburgh, Esmarie; Kruger, Martinette; Saayman, Melville (African Journal of Hospitality, Tourism and Leisure, 2014)
      Triathlon organisers should focus on segmenting participants according to different age groups. Age was found to be a significant factor in commitment, motivational and loyalty levels in reviewed research material. The ...