Browsing Faculty of Economic and Management Sciences by Subject "destination marketing"
Now showing items 1-2 of 2
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Tourism and the economic challenges of Mahikeng: a residents' perspective
(Look Academic Publishers, 2016)Tourism, once it secured high-level deliberation, can be a mechanism of growth driving economic prosperity. The South African government maintains tourism's status as key strategic area and devised the National Tourism ... -
Understanding visitor's image of the oldest marine park in Africa
(Taylor & Francis, 2013)In successful tourism development and destination marketing, an important factor is individuals' tourist destination image (TDI). A review of the literature revealed a dearth of studies on the image of national parks as ...