Browsing Faculty of Economic and Management Sciences by Subject "football"
Now showing items 1-2 of 2
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For the like of the game: assessing the role of social media engagement in football consumer outcomes
(AJHTL, 2016)The rise of social media use has altered the marketing context globally. In this regard, sport consumerism in particular has been influenced by the need of fans to communicate in real time and through remote means accessed ... -
Social interaction motive as a predictor of consumer - and personal outcomes: Perspective on the Soweto Derby in the South African Premier Soccer League (PSL)
(AJOL, 2016)The motive for social interaction has long been established as one of the most prominent drivers of sport consumption among fans. Various scholars have confirmed that the need to engage socially with others is a key ...