Browsing Faculty of Economic and Management Sciences by Author "Bevan-Dye, A.L."
Now showing items 1-12 of 12
-
Attitude towards materialism in sport and materialism tendecies amongst black generation Y students
Bevan-Dye, A.L.; Surujlal, J. (LAM Publications; AJOL; Sabinet, 2011)In today's media-rich world sport celebrities are viewed as potential role models and are often used as marketing vehicles. When they display materialistic tendencies they draw severe criticism as this is believed to be ... -
Black Generation Y gender differences in Premier Soccer League spectator motives : sport marketing
Mofokeng, T.E.; Bevan-Dye, A.L. (AFAHPER-SDLAM PublicationsAJOLSabinet, 2014)The purpose of this study was to determine whether there are gender differences concerning Premier Soccer League (PSL) spectator motives amongst black Generation Y students in South Africa. In South Africa, the black ... -
Black Generation Y students attitudes towards the demarketing of tobacco and alcohol consumption
Roets, C.R.Q.; Bevan-Dye, A.L.; Viljoen, W.P. (LAM Publications; AJOL; Sabinet, 2013)This article reports on a study undertaken to determine Black Generation Y students' attitudes towards the demarketing of tobacco and consequent attitudes towards the demarketing of alcohol consumption in South Africa. As ... -
Changes in Perceptions of the Internet’s Influence on Marketing in South Africa since the Late-1990s
Sharp, K.L.; Bevan-Dye, A.L. (kamla-Raj Enterprises, 2014)The present paper reports on a study that compared senior marketers’ perceptions of the Internet’s influence on marketing in South Africa in 1997 with their perceptions nearly two decades later in 2011. In South Africa, ... -
Deliberate strategy and the tangible link to performance: lessons from South African higher education
Garnett, A.; Bevan-Dye, A.L.; De Klerk, N. (Academic Journals [©2011 Academic Journals], 2011)The notion of deliberate versus emergent strategy has long been debated. However, researchers have failed to show which method will bring about an increase in organisational performance, which is the bottom line for business ... -
An inventory of marketing skills essential for tourism entrepreneurs: a 3–domain approach
De Klerk, N.; Bevan-Dye, A.L.; Garnett, A. (Academic Journals [© 2010 Academic Journals]Academic Journals [© 2010 Academic Journals], 2012)This article postulates that specific marketing skills contribute to the success of a tourism entrepreneur. The purpose of the research was first, to identify the marketing skills that are critical to the success of tourism ... -
The language editor's role in postgraduate research: a survey of supervisors' perceptions
Kruger, H.; Bevan-Dye, A.L. (HESA / Unisa Press, 2013)This article presents the empirical findings of a study undertaken to compare the views of language editors and supervisors concerning the appropriate level of editorial intervention in the production of postgraduate ... -
Materialism, status consumption and consumer ethnocentrism amongst black generation Y students in South Africa
Bevan-Dye, A.L.; Garnett, A.; De Klerk, N. (Academic Journals [© 2010 Academic Journals], 2012)The purpose of this study was to investigate the extent to which black Generation Y students’ exhibit status consumption, materialism and consumer ethnocentrism tendencies, and the relationship between these three constructs. ... -
Relationship between self–esteem and facebook usage amongst black Generation Y students
Bevan-Dye, A.L. (LAM PublicationsAJOLSabinet, 2012)The purpose of this study was to determine the link between number of Facebook friends, time spent on Facebook, the perceived benefits of Facebook-facilitated friendship and self-esteem amongst black Generation Y students ... -
South African Generation Y students' motives for engaging in physical activity : physical activity and health
Meyer, N.; Bevan-Dye, A.L. (AFAHPER-SDLAM PublicationsAJOLSabinet, 2014)The purpose of this study was to determine Generation Y students' level of physical activity and the motivation for participating in physical activity. Despite there being a great deal of published literature that provides ... -
Team identification and soccer involvement as determinants of African Generation Y students Premier Soccer League team psychological commitment
Mofokeng, T.E.; Bevan-Dye, A.L.; De Klerk, N. (2015)The purpose of this study was to investigate the influence of soccer involvement and team identification on African Generation Y students’ Premier Soccer League (PSL) team psychological commitment in the South African ... -
The Influence of flow, subjective norms and attitude on Generation Y students adoption intentions toward mobile games
Synodinos, C.; Price, D.G.; Bevan-Dye, A.L. (Social Sciences Research Society, 2017)In South Africa, mobile gaming revenue has eclipsed the revenue of both traditional console and computer video games. It has also become an important marketing medium for marketers wishing to promote their brands. However, ...