Browsing Faculty of Economic and Management Sciences by Author "Bevan-Dye, Ayesha Lian"
Now showing items 1-7 of 7
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Black Generation Y Students’ attitudes towards web advertising value
Bevan-Dye, Ayesha Lian (Mediterranean Center of Social and Educational Research (MCSER), 2013)The study reported on in this article sought to determine black Generation Y students’ attitudes towards Web advertising value. The black Generation Y cohort (individuals born between 1986 and 2005) represent 84 percent ... -
Generation Y students’ attitudes towards facebook advertising: pilot study results
Mahlangu, Hilda Bongazana; Bevan-Dye, Ayesha Lian (The Global Business and Technology Association, 2013)The purpose of this paper is to report on the results of a pilot study conducted on the determinants and inhibitors of Generation Y students’ attitudes towards Facebook advertising. The findings suggest that Generation Y ... -
Influence of conative attitudes towards green advertising on Black Generation Y Students’ environmental behaviour
Synodinos, Costa; Bevan-Dye, Ayesha Lian; De Klerk, Natasha (Mediterranean Center of Social and Educational Research (MCSER), 2013)This article reports on a study undertaken to determine the influence of conative attitudes towards green advertising on black Generation Y students’ environmental behaviour in the South African context. In South Africa, ... -
Internet’s influence on the marketing activities of South African companies
Sharp, Kirsty-Lee; Bevan-Dye, Ayesha Lian; De Klerk, Natasha (Clute Institute [for academic research], 2013)Although research studies regarding the Internet’s impact on marketing conducted in the past in different countries and at different times produced quite similar trends in responses, advances in Internet technologies and ... -
Mobile advertisements and information privacy perception amongst South African Generation Y students
Akpojivi, Ufuoma; Bevan-Dye, Ayesha Lian (Elsevier, 2015)Mobile advertising has given business organisations great opportunities to reach consumers and clients directly with products and services irrespective of time and location. These possibilities have made mobile advertising ... -
South African small independent retailers' knowledge of the Consumer Protection Act
Van Schalkwyk, Pieter Jacobus; Bevan-Dye, Ayesha Lian; Akpojivi, Ufuoma (MC Cant, 2015)Following the first democratic elections in 1994, the South African government has introduced several laws regulating the country's business environment for the purpose of protecting consumers from unethical business ... -
Students’ perceptions of service quality at a South African Traditional University and a University of Technology
Diedericks, Rita; De Klerk, Natasha; Bevan-Dye, Ayesha Lian (Kamla Raj Enterprises, 2015)The importance of service quality in service marketing is widely acknowledged by many practitioners and academics worldwide, yet there seems to be limited research on service quality in higher education institutions (HEIs). ...