Browsing Faculty of Economic and Management Sciences@PUK by Author "Botha, Karin"

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Expenditure-based segmentation of visitors to Aardklop National Arts Festival

Botha, Karin; Rossouw, Riaan; Slabbert, Elmarie; Viviers, Pierre-Andrè (Taylor & Francis, 2011)

Competition in the festival market has important implications for South African arts/cultural festivals. To assist a festival to remain sustainable, market segmentation is an effective tool to divide existing and potential ...
Market segmentation of visitors to Aardklop National Arts Festival: a correspondence analysis

Botha, Karin; Slabbert, Elmarie (Southern African Institute for Management Scientists, 2011)

Increasing levels of competition in the festival market have important implications for the profitability and survival prospects of South African arts/cultural festivals. In order for a festival to be sustainable, market ...