Browsing Faculty of Economic and Management Sciences by Author "Kruger, Martinette"

Now showing items 1-20 of 28

    • Determinants of visitor expenditure at the Tsitsikamma National Park 

      Kruger, Martinette; Manners, Bianca; Saayman, Melville (Sabinet, 2012)
      The Tsitsikamma National Park is Africa's oldest and largest marine reserve. It has considerable importance for the community and the region. In the face of declining government funding, it needs to attract more high ...

    • Determinants of visitor spending: an evaluation of participants and spectators at the Two Oceans Marathon 

      Kruger, Martinette; Saayman, Melville; Ellis, Suria (IP Publishing, 2012)
      This paper investigates the socio-demographic and behavioural determinants that influence visitor expenditure at the Two Oceans Marathon in South Africa, based on a participant and spectator survey conducted at the race ...

    • Does loyalty pay? First-time versus repeat visitors at a national arts festival 

      Ellis, Suria; Kruger, Martinette; Saayman, Melville (University of South Africa, 2010)
      The aim of this research is to segment visitors to one of South Africa's biggest arts festivals based on the frequency of visits in order to distinguish between first-time and repeat festival attendees. Both first-time and ...

    • Environmentally-friendly practices in hotels 

      Mbasera, Miriam; Du Plessis, Engelina; Saayman, Melville; Kruger, Martinette (AOSIS, 2016)
      Orientation: There has been a growing concern for a 'green' hotel in the view of customers as they experience an increased awareness of environmental damage and excessive consumption of goods, energy and water. Research ...

    • Expenditure-based segmentation of visitors to the tsitsikamma national park 

      Kruger, Martinette; Saayman, Andrea; Saayman, Melville (The Department of Business, University of Johannesburg, 2010)
      Purpose and / or objectives : The purpose of this article is to apply expenditure-based segmentation to visitors at the Tsitsikamma National Park. The objective of the research is twofold, to identify the socio-demographic ...

    • Exploring South Africa’s ‘black diamonds’ at live music performances 

      Kruger, Martinette; Saayman, Melville (AOSIS, 2014)
      Problem under investigation: This exploratory study fills a gap in the literature by profiling ‘black diamonds’, the South African up-and-coming middle-class market, at live music concerts. Design, methodology and ...

    • First-time versus repeat visitors at the Kruger National Park 

      Kruger, Martinette; Saayman, Melville; Hermann, Uwe P. (AOSIS, 2014)
      Purpose: The aim of this research is to segment visitors at the Kruger National Park based on the frequency of visitation in order to distinguish between first-time and repeat park visitors. Problem investigated: The ...

    • First-time versus repeat visitors: the Volksblad Arts Festival 

      Kruger, Martinette; Saayman, Melville; Strydom, Albert (Sun Media Bloemfontein (SUNMeDIA), 2010)
      This article focuses on the differences and/or similarities between first-time and repeat visitors at the Volksblad Arts Festival as an alternate approach to market segmentation. The research was conducted by means of a ...

    • Green management in hotels: a supply-side analysis 

      Mbasera, Miriam; Du Plessis, Engelina; Saayman, Melville; Kruger, Martinette (De Gruyter Open; ASERS, 2016)
      Tourism is one of the largest industries in the world and an important economic tool. However, it also has many negative effects on the environment. Hotels, as part of the tourism industry, have a significant impact on the ...

    • How green are visitors at a green wine destination in South Africa? 

      Kruger, Martinette; Saayman, Melville (SUN MeDIA Bloemfontein, 2013)
      Policies that focus on the protection of the environment are continuously being developed to combat the devastating effects of global warming on, among others, the wine industry. This article segments and analyses wine ...

    • Identifying the "big spenders" at a national arts festival 

      Kruger, Martinette; Saayman, Andrea; Saayman, Melville (University of the Free State, 2012)
      This article aims to apply expenditure-based segmentation to visitors to the Klein Karoo National Arts Festival. Surveys conducted at the Festival from 2005 to 2011 and ANOVA analyses were used to divide the visitors into ...

    • The influence of the economic recession on visitors to the Kruger National Park 

      Scholtz, Marco; Saayman, Melville; Kruger, Martinette (Sabinet, 2012)
      The aim of this study was to identify the determinants of demand of visitors for the Kruger National Park (KNP) during a recession. From 355 questionnaires, the results revealed the following determinants that influenced ...

    • Lessons in managing the visitor experience at the Klein Karoo National Arts Festival 

      Kruger, Martinette; Erasmus, Joffrey; Saayman, Melville (Clute Institute, 2012)
      The event industry, in particular arts festivals, is one of South Africa’s fastest growing tourism sectors in tourism industry. However, only minimal research has been done to identify factors that arts festival visitors ...

    • Managing the “wow factor” at live music performances 

      Manners, Bianca; Saayman, Melville; Kruger, Martinette (African Journal of Hospitality, Tourism and Leisure, 2014)
      The aim of this article is to determine what attendees at live music performances regard as critical success factors for different music genres in order to enhance memorable visitor experiences. Surveys were conducted for ...

    • A motivation based typology of open-water swimmers 

      Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (University of Stellenbosch, 2011)
      People travel to destinations for different reasons and the same applies to sporting events. To fulfil the needs of athletes and ensure that the event remains competitive, it is important to understand the needs of different ...

    • The question is not whether to promote or not to promote, but rather when to promote 

      Kruger, Martinette; Saayman, Melville (Taylor & Francis, 2012)
      The Klein Karoo National Arts Festival (KKNK) is one of South Africa's largest and most popular arts festivals. The success of the festival is dependent on the number of tickets sold. Therefore, in order to ensure an ...

    • The relationship between visitor spending and repeat visits: an analysis of spectators at the Old Mutual Two Oceans Marathon 

      Botha, Karin; Kruger, Martinette; Saayman, Melville (AOSIS, 2012)
      PURPOSE: The purpose of this research is to determine the relationship between visitor spending patterns, and previous and planned return visits as well as demographic and trip characteristics of supporters to the Old ...

    • The role of culture with festival entrepreneurs 

      Engelbrecht, Lara Rene; Kruger, Martinette; Saayman, Melville (University of Johannesburg, Johannesburg, 2011)
      Purpose: The goal of the study was to determine the influence of cultural differences on entrepreneurship at the Grahamstown National Arts Festival. Problem investigated: The Grahamstown National Arts Festival is one of ...

    • Segmentation by age of triathletes participating in Ironman South Africa 

      Myburgh, Esmarie; Kruger, Martinette; Saayman, Melville (African Journal of Hospitality, Tourism and Leisure, 2014)
      Triathlon organisers should focus on segmenting participants according to different age groups. Age was found to be a significant factor in commitment, motivational and loyalty levels in reviewed research material. The ...

    • Segmentation by genres: the case of Aardklop National Arts Festival 

      Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (Wiley, 2011)
      The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters' individual needs and wants so that effective ...