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Browsing Faculty of Economic and Management Sciences@PUK by Author

Browsing Faculty of Economic and Management Sciences@PUK by Author "Kruger, Martinette"

Now showing items 1-8 of 8

Does loyalty pay? First-time versus repeat visitors at a national arts festival

Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (University of South Africa, 2010)
Expenditure-based segmentation of visitors to the tsitsikamma national park

Kruger, Martinette; Saayman, Andrea; Saayman, Melville (The Department of Business, University of Johannesburg, 2010)
First-time versus repeat visitors : the Volksblad Arts Festival

Kruger, Martinette; Saayman, Melville; Strydom, Albert (Sun Media Bloemfontein (SUNMeDIA), 2010)
A motivation based typology of open-water swimmers

Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (University of Stellenbosch, 2011)

People travel to destinations for different reasons and the same applies to sporting events. To fulfil the needs of athletes and ensure that the event remains competitive, it is important to understand the needs of different ...
The role of culture with festival entrepreneurs

Engelbrecht, Lara Rene; Kruger, Martinette; Saayman, Melville (University of Johannesburg, Johannesburg, 2011)

The goal of the study was to determine the influence of cultural differences on entrepreneurship at the Grahamstown National Arts Festival.
Segmentation by genres: the case of Aardklop National Arts Festival

Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (Wiley, 2011)

The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters' individual needs and wants so that effective ...
Travel motivation of tourists to Kruger and Tsitsikamma national parks: A comparative study

Kruger, Martinette; Saayman, Melville (Southern African Wildlife Management Association, 2010)
Travel motives of visitors attending Oppikoppi Music Festival

Kruger, Martinette; Saayman, Melville (University of the Free State & Sun Media, 2009)

The purpose of this article is to examine the socio-demographic differences between entrepreneurs at National Arts festivals in South Africa. Language, and specifically Afrikaans, English and African languages, was used ...