Browsing Faculty of Economic and Management Sciences by Author "Pelser, Theuns"
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A strategic marketing evaluation of customer service expectations from alcohol beverage suppliers
Beukes, Jacques; Prinsloo, Johannes Jurgens; Pelser, Theuns (Kamla-Raj Enterprises, 2014)This paper reports on the influence the volume an organisation buys from alcoholic beverage suppliers has on their service quality expectations. The primary alcoholic beverage focus areas used in this study in the North ... -
A strategic marketing evaluation of customer service expectations from alcohol beverage suppliers
Beukes, Jacques; Prinsloo, Johannes Jurgens; Pelser, Theuns (Kamla-Raj Publishers, 2014)This paper reports on the influence the volume an organisation buys from alcoholic beverage suppliers has on their service quality expectations. The primary alcoholic beverage focus areas used in this study in the North ...