Browsing Faculty of Economic and Management Sciences by Author "Petzer, D.J."
Now showing items 1-6 of 6
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Customer retention practices of group, or branded hotels, as compared to private or owner-managed hotels: an exploratory study
Mostert, Pieter G.; Petzer, D.J.; Steyn, T.F.J. (University of Johannesburg, 2009)There is room for improvement when it comes to customer retention in the hotel industry in South Africa. This study explores the importance attributed to customer retention practices by the managers of group or branded ... -
The influence of service b rand equity on the strength of brand relationships in the fast food industry
Mackay, N.; Spies, H.; Williams, C.; Jansen van Rensburg, L.R.; Petzer, D.J. (Unisa Press, 2013)The South African fast food industry is growing fast and rivals are competing fiercely, providing customers with an array of different choices. Given this situation, it has become increasingly important for fast food ... -
Investigating perceived justice in South African health care
De Meyer, C.F.; Petzer, D.J.; Svensson, G.; Svari, S. (Sabinet, 2013)The health care industry plays an important role in the life of consumers since it impacts their personal well-being and those close to them. This industry involves ample customer contact resulting in service encounters ... -
Key information sources influencing prospective students' university choice: a South African perspective
Lubbe, I.; Petzer, D.J. (Unisa Press, 2013)Universities are facing increasingly complex trends and challenges in attracting and retaining the best students. This has coaxed university marketers to embrace marketing practices and ideas in order to acquire and retain ... -
The interrelationships between boutique store atmosphere, customer satisfaction, store loyalty and repurchase intention: a study of females in the North-West Province
Van Niekerk, B.M.; Petzer, D.J.; De Beer, L.T. (MC Cant, 2016)The global fashion retail industry has been characterised by fierce competition and therefore retailers face increasing pressure to differentiate themselves from competitors by catering for the ever-evolving needs, wants ... -
The interrelationships between customer satisfaction, brand loyalty and relationship intentions of Generation Y consumers towards smart phone brands
Mostert, Pierre; Petzer, D.J.; Weideman, A. (Association for Professional Managers in South Africa, 2016)Smart phone marketers are finding it difficult to maintain market share in a market characterised by fierce competition and continued new product development. Generation Y consumers generally have a good command of technology ...