Browsing Faculty of Economic and Management Sciences by Author "Petzer, Daniel J."
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Competitive marketing strategies of selected hotels: an exploratory study
Petzer, Daniel J.; Mostert, Pieter; Steyn, T.F.J. (College of Economic and Management Sciences, University of South Africa, 2008)Organisations continually seek new ways to acquire, retain and increase business, since the cost of losing customers is rising. Service organisations such as hotels need to put in place competitive marketing strategies to ... -
Investigating brand romance, brand attitude and brand loyalty in the cellphone industry
Kruger, Liezl-Marié; Kühn, Stefanie W.; Petzer, Daniel J.; Mostert, Pierre G. (AOSIS, 2013)Orientation: Fast growth and intense competition characterise the South African cellphone industry. Customers switch easily between cellphone brands and marketers are challenged to cultivate brand relationships with customers ... -
Sustainable business models: corporate reasons, economic effects, social boundaries, environmental actions and organizational challenges in sustainable business practices
Høgevold, Nils M.; Svensson, Goran; Wagner, Beverly; Petzer, Daniel J.; Klopper, H.B. (Emerald, 2014)Purpose – The purpose of this paper is to describe: corporate reasons for, and organizational challenges of sustainable business models; and the evolution of economic effects, social boundaries and environmental actions ...