Browsing Faculty of Economic and Management Sciences by Subject "Service quality"
Now showing items 1-3 of 3
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Affective commitment, trust, perceived value and service quality as predictors of customer engagement in the South African open medical aid industry
(Department of Marketing and Retail Management (UNISA), 2022)The South African open medical aid industry is undergoing various challenges and is experiencing increased pressure to improve its service offerings. This is because customers of open medical aid providers are becoming ... -
Customer service expectations from South African alcoholic beverage suppliers in urban and rural areas
(International Foundation for Research and Development (IFRD), 2017)South African alcoholic beverage suppliers (SAABS) have to focus their efforts on quality customer service as a means of differentiation. Quality of service is a competitive advantage and serves as a marketing tool for ... -
A strategic marketing evaluation of customer service expectations from alcohol beverage suppliers
(Kamla-Raj Enterprises, 2014)This paper reports on the influence the volume an organisation buys from alcoholic beverage suppliers has on their service quality expectations. The primary alcoholic beverage focus areas used in this study in the North ...