Browsing Faculty of Economic and Management Sciences by Subject "Vietnam"
Now showing items 1-2 of 2
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Exploring the poverty reduction potential of social marketing in tourism development
(Society for South-East Asian Studies, 2016)Although social marketing has been demonstrated to be an effective tool of behavior change in a variety of contexts, its poverty reduction potential in tourism development has captured limited research attention. This paper ... -
The marketplace management of illegal elixirs: illicit consumption of rhino horn
(Taylor & Francis, 2016)This article examines the consumption of illegally traded rhino horn. We conducted a survey on 608 males in Vietnam, a country that is identified as among the world's largest recipients of illicit rhino horn. We find that ...