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Who are the big spenders at a motorcycle event?
(University of Johannesburg, 2015)
Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...
What drives bikers to attend a motorcycling event?
(African Journal of Hospitality, Tourism and Leisure, 2014)
Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...