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A motivation-based typology of road cyclists in the Cape Town Cycle tour South Africa
(Taylor & Francis, 2016)
This research identified cyclists' main motives for participating in the Cape Town Cycle Tour, and segmented them accordingly. Six distinct motives were identified (in order of importance): commitment and event affiliation, ...
Who are the comrades of the Comrades marathon?
(Stellenbosch University, 2013)
Marathon runners' motives vary, and differ from marathon to marathon depending on the type of race. This study determined the motives of Comrades Marathon runners in order to identify and profile the market segments competing ...
Segmenting visitors to the Addo Elephant National Park in South Africa based on education level
(AJHTL, 2015)
The aim of this research is to profile visitors to one of South Africa’s most well-known and popular national parks, the Addo Elephant National Park (AENP) using an alternative segmentation approach, that of the visitors’ ...
A motivation-based typology of five-day international test cricket match spectators
(AFAHPER-SD, 2015)
Considering the various formats of cricket, as well as the different reasons why tourists attend
these events, it becomes clear that more direct marketing of these events is required in order to
expand attendance at ...