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Does loyalty pay? First-time versus repeat visitors at a national arts festival
(University of South Africa, 2010)
The aim of this research is to segment visitors to one of South Africa's biggest arts festivals based on the frequency of visits in order to distinguish between first-time and repeat festival attendees. Both first-time and ...
Travel motivation of tourists to Kruger and Tsitsikamma national parks: A comparative study
(Southern African Wildlife Management Association, 2010)
As countries and destinations try to increase their share of the international and national tourism market, it is important to understand why people travel and why they choose a specific destination. We here determine and ...
First-time versus repeat visitors: the Volksblad Arts Festival
(Sun Media Bloemfontein (SUNMeDIA), 2010)
This article focuses on the differences and/or similarities between first-time and repeat visitors at the Volksblad Arts Festival as an alternate approach to market segmentation. The research was conducted by means of a ...
Expenditure-based segmentation of visitors to the tsitsikamma national park
(The Department of Business, University of Johannesburg, 2010)
Purpose and / or objectives : The purpose of this article is to apply expenditure-based segmentation to visitors at the Tsitsikamma National Park. The objective of the research is twofold, to identify the socio-demographic ...