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Black Generation Y Students’ attitudes towards web advertising value
(Mediterranean Center of Social and Educational Research (MCSER), 2013)
The study reported on in this article sought to determine black Generation Y students’ attitudes towards Web advertising value. The black Generation Y cohort (individuals born between 1986 and 2005) represent 84 percent ...
Generation Y students’ attitudes towards facebook advertising: pilot study results
(The Global Business and Technology Association, 2013)
The purpose of this paper is to report on the results of a pilot study conducted on the determinants and inhibitors of Generation Y students’ attitudes towards Facebook advertising. The findings suggest that Generation Y ...
Influence of conative attitudes towards green advertising on Black Generation Y Students’ environmental behaviour
(Mediterranean Center of Social and Educational Research (MCSER), 2013)
This article reports on a study undertaken to determine the influence of conative attitudes towards green advertising on black Generation Y students’ environmental behaviour in the South African context. In South Africa, ...
Internet’s influence on the marketing activities of South African companies
(Clute Institute [for academic research], 2013)
Although research studies regarding the Internet’s impact on marketing conducted in the past in different countries and at different times produced quite similar trends in responses, advances in Internet technologies and ...