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Relationship marketing dimensions predicting customer loyalty towards independent financial advisers
(Prof. Ansie Lessing, 2015)
Independent financial advisers are in a great position to provide customised financial training and planning to
their clients and through their services can assist the National Treasury in creating a more financially ...
The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short–term insurance industry
(MC Cant, 2015)
South African short-term insurers operate in a highly competitive market but do not
successfully differentiate themselves from competitors. One way differentiation can be
achieved, is to adopt a customer-focused approach ...
Marketing mix: It's role in customer satisfaction in the South African banking retailing
(Business Perspectives Publishing Company, 2015)
Most South African banks find it difficult or lack the flexibility in adapting to the changing needs of their customers brought by the global financial crisis. This leaves most customers' unsatisfied and possible loss of ...
Marketing mix: it’s role in customer satisfaction in the South African banking retailing
(Business Perspectives, 2015)
Most South African banks find it difficult or lack the flexibility in adapting to the changing needs of their customers
brought by the global financial crisis. This leaves most customers’ unsatisfied and possible loss of ...