Search
Now showing items 1-2 of 2
The Influence of flow, subjective norms and attitude on Generation Y students adoption intentions toward mobile games
(Social Sciences Research Society, 2017)
In South Africa, mobile gaming revenue has eclipsed the revenue of both traditional console and computer video games. It has also become an important marketing medium for marketers wishing to promote their brands. However, ...
Influence of attitude, risk taking propensity and proactive personality on social entrepreneurship intentions
(Copernicus, 2017)
Entrepreneurship as a field of research has increasingly attracted the attention of researchers for decades. In particular, social entrepreneurship is emerging as a research area that is attracting increased research ...