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The question is not whether to promote or not to promote, but rather when to promote
(Taylor & Francis, 2012)
The Klein Karoo National Arts Festival (KKNK) is one of South Africa's largest and most popular arts festivals. The success of the festival is dependent on the number of tickets sold. Therefore, in order to ensure an ...
Why do fans attend World Wrestling Entertainment?
(University of Stellenbosch. Department of Sport Science, 2012)
This research examined the travel motives of South African World Wrestling Entertainment (WWE) fans at a live Smackdown event in July 2011, which was part of the WWE’s world tour. Based on these motives, different market ...
Who are the big spenders at a motorcycle event?
(University of Johannesburg, 2015)
Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...
Determinants of visitor spending: an evaluation of participants and spectators at the Two Oceans Marathon
(IP Publishing, 2012)
This paper investigates the socio-demographic and behavioural determinants that influence visitor expenditure at the Two Oceans Marathon in South Africa, based on a participant and spectator survey conducted at the race ...
The usage of social media as a marketing tool in two Southern African countries
(Taylor & Francis, 2016)
This research provides empirical evidence for the usage of social media in the marketing of accommodation establishments in two Southern African countries. The usage of social networks in the accommodation sector of these ...
Green management in hotels: a supply-side analysis
(De Gruyter Open; ASERS, 2016)
Tourism is one of the largest industries in the world and an important economic tool. However, it also has many negative effects on the environment. Hotels, as part of the tourism industry, have a significant impact on the ...
A motivation-based typology of road cyclists in the Cape Town Cycle tour South Africa
(Taylor & Francis, 2016)
This research identified cyclists' main motives for participating in the Cape Town Cycle Tour, and segmented them accordingly. Six distinct motives were identified (in order of importance): commitment and event affiliation, ...
Who are the comrades of the Comrades marathon?
(Stellenbosch University, 2013)
Marathon runners' motives vary, and differ from marathon to marathon depending on the type of race. This study determined the motives of Comrades Marathon runners in order to identify and profile the market segments competing ...
Running up or down why is there a difference in spending?
(University of Johannesburg, 2015)
This study investigated the determinants of participant spending at the Comrades Marathon 'up' run (Durban to Pietermaritzburg) and 'down' run (Pietermaritzburg to Durban). A participant survey conducted at the race in ...
Understanding the Zion Christian Church (ZCC) Pilgrims
(Wiley, 2016)
The purpose of this research is to analyse the motives and segment the Zion Christian Church (ZCC) pilgrims to the Zion City of Moria in South Africa during Easter according to these motives. Seven motives were identified: ...