Now showing items 1-5 of 5
South African Generation Y students' self-disclosure on Facebook
The advent of online social networking sites such as Facebook, Twitter, Bebo, MXit, and the like have revolutionised communication. Facebook, in particular, has witnessed phenomenal growth and in South Africa, the site is ...
Mobile advertisements and information privacy perception amongst South African Generation Y students
(Elsevier Science Bv, 2015)
Mobile advertising has given business organisations great opportunities to reach consumers and clients directly with products and services irrespective of time and location. These possibilities have made mobile advertising ...
Generation Y female students' motivation towards entrepreneurship
(The Social Sciences Research Society, 2016)
Entrepreneurship is a vital driving force for stimulating economic growth and for creating employment opportunities. Consequently, the creation of new ventures and the growth of existing entrepreneurial businesses are vital ...
The Influence of flow, subjective norms and attitude on Generation Y students adoption intentions toward mobile games
(Social Sciences Research Society, 2017)
In South Africa, mobile gaming revenue has eclipsed the revenue of both traditional console and computer video games. It has also become an important marketing medium for marketers wishing to promote their brands. However, ...
Attitudes towards information privacy amongst black South African Generation Y Students: A study of loyalty cards
(Mediterranean Center of Social and Educational Research (MCSER), 2013)
Aim: In this era of globalisation characterised with rapid spread and usage of Information Communication Technology (ICT) and the capacity to store personal information, the issue of information privacy is becoming an ...