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Why do fans attend World Wrestling Entertainment?
(University of Stellenbosch. Department of Sport Science, 2012)
This research examined the travel motives of South African World Wrestling Entertainment (WWE) fans at a live Smackdown event in July 2011, which was part of the WWE’s world tour. Based on these motives, different market ...
Motives of circus attendees in South Africans: the case of Cirque du Soleil Dralion
(University of South Africa (UNISA), 2015)
The purpose of this research was to determine the motives of attendees
to Cirque du Soleil’s Dralion production in a developing country. The
results revealed five key motives, namely uniqueness, enchantment
and aesthetics, ...
Understanding the Zion Christian Church (ZCC) Pilgrims
(Wiley, 2016)
The purpose of this research is to analyse the motives and segment the Zion Christian Church (ZCC) pilgrims to the Zion City of Moria in South Africa during Easter according to these motives. Seven motives were identified: ...
A motivation-based typology of five-day international test cricket match spectators
(AFAHPER-SD, 2015)
Considering the various formats of cricket, as well as the different reasons why tourists attend
these events, it becomes clear that more direct marketing of these events is required in order to
expand attendance at ...
What drives bikers to attend a motorcycling event?
(African Journal of Hospitality, Tourism and Leisure, 2014)
Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...