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Motives for attending the Cultivaria Arts Festival
(University of Stellenbosch, 2011)
Festivals are becoming a key feature on the tourism calendar of many towns and cities. Cultivaria is one of South Africa’s newest arts festivals and is held at Paarl annually. The festival is one combining the arts, wine ...
Finding the key to success: a visitors' perspective at a National Arts Festival
(AOSIS, 2012)
Purpose and/or objectives: The purpose of this article was to segment festival visitors at the Klein Karoo National Arts Festival (KKNK) based on their travel motives and their ratings of the Key Success Factors (KSFs) in ...