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Influence of perceived integrity and perceived system quality on Generation Y students perceived trust in mobile banking in South Africa
(Business Perspectives, 2017)
Mobile banking represents an important addition to retail banks' digital banking channels and a salient tool for servicing both current and future customers. However, given the cybernetic nature of mobile banking, there ...
Influence of conative attitudes towards green advertising on Black Generation Y Students’ environmental behaviour
(Mediterranean Center of Social and Educational Research (MCSER), 2013)
This article reports on a study undertaken to determine the influence of conative attitudes towards green advertising on black Generation Y students’ environmental behaviour in the South African context. In South Africa, ...
Financial literacy amongst African Generation Y students: an empirical analysis of selected demographic factors
(Social Sciences Research Society, 2017)
The entire spectrum of society, including Generation Y, face the challenge of managing their personal finances in uncertain economic, financial and political times. This challenge highlights the importance of being equipped ...
Antecedents of attitudes towards and usage behavior of mobile banking amongst Generation Y students
(Business Perspectives, 2017)
Despite the benefits that mobile banking has to offer, coupled with positive mobile penetration rates, the use of mobile devices to perform banking transactions and access financial information is not as widespread as ...
Gender differences in brand loyalty towards fashion brands among generation Y students
(Social Sciences Research Society, 2017)
The purpose of this study was to determine African Generation Y male and female students' brand loyalty towards their preferred fashion brands. In South Africa, the African Generation Y cohort (individuals born between ...
Gender differences amongst African generation Y students' Hedonic and Utilitarian shopping motivations
(Social Sciences Research Society, 2017)
The South African retail industry is a major industry with high public spending. As such, there is a high level of competition among retailers, pressuring marketers and retailers to gain and maintain a competitive advantage. ...
Internet’s influence on the marketing activities of South African companies
(Clute Institute [for academic research], 2013)
Although research studies regarding the Internet’s impact on marketing conducted in the past in different countries and at different times produced quite similar trends in responses, advances in Internet technologies and ...
African Generation Y students perceived personal financial management skills
(The Social Sciences Research Society, 2016)
Effective personal financial management is of great importance, especially in a world where individuals are faced constantly with financial risks and uncertainties regarding their financial future. However, in order to ...
Generation Y female students' motivation towards entrepreneurship
(The Social Sciences Research Society, 2016)
Entrepreneurship is a vital driving force for stimulating economic growth and for creating employment opportunities. Consequently, the creation of new ventures and the growth of existing entrepreneurial businesses are vital ...