Browsing Faculty of Natural and Agricultural Sciences by Subject "Brand preference"
Now showing items 1-1 of 1
-
Consumers’ Preferences for Various Private Label and National Brand Food Products at Different Retailers in Potchefstroom, South Africa
(Springer, 2014)Theoretically, private labels should benefit lower income consumers by saving them money. South Africa is an emerging country with high unemployment rates where consumers could benefit from purchasing value for money private ...