Abstract:
The Kruger National Park (KNP) one of the largest conservation areas in South Africa, attracts in
excess of one million visitors a year and is regarded as an icon destination in international tourism.
Since this park attracts more tourists than any other park in South Africa, the purpose of this article is
to determine the reasons (the travel motives) why tourists visit the park. Little research has been done
on travel motives to national parks and this was the first of its kind in South Africa. The research was
conducted by means of questionnaires. A factor analysis was used to determine the travel motives.
Six factors were identified, namely nature, activities, attractions, nostalgia, novelty and escape from
routine. Some of these motives were confirmed by similar research in other countries, although the
similarities are not significant. This research confirmed that different attractions and destinations fed
different travel motives, hence the need for more studies of this nature to be conducted.
