Integrating the transforming organisation with the global market
Henrico, Hendrik Salidoor
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The new millennium will be characterised by more and more companies attempting fundamental changes in the way they do business. This study focuses on sCH~~MANNSA SOL SA (PTY) LTD, a typical South African chemical organisation in a third world country that has to face its challenges and globally compete against organisations of the first world. To enable the successful integration of this transforming organisation with its global market, specific focus is on a dynamic three tier approach. This three tier approach creates a dynamic business environment where a marketing culture of agility and exploration is supported by a seamless supply chain and connected by a global digital nervous system. The transformation process is described as a never-ending process of dramatic organisational redesign and driven by competitiveness and fierce competition in an extremely dynamic market environment. A detailed literature study of the following issues and topics were conducted: the transformation process and organisational redesign of SCHUMANN SASOL SA (PTY) LTD SA; radical strategies for marketing in the new millennium including the relevant cultural issues; supply chain and optimisation initiatives; global information systems and networking; as well as customer satisfaction. Data collection commenced by informal interviews with contributing and critical stakeholders involved with the marketing, information technology, logistics and supply chain activities. Formal research was conducted in an attempt to suggest process improvements and solutions to the transformation process, supply chain optimisation, customer service and global information systems. Specific conclusions and 19 recommendations based on the transformation process, marketing initiatives, supply chain and the digital information nervous systems concluded this study. The most important recommendations can be summerised by saying that transformation should be seen as a never ending process of dramatic and enthusiastic organisational redesign and change for SCNMANN SASOL SA (PTY) LTD to successfully enable its global integration. It also becomes inevitable for the transforming SCHUMANN SASOL SA (PTY) LTD to establish proper integration with its global market through the three tier approach in an effort to achieve the "quantum leap" it requires to successfully realise its strategy.
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