An assessment of a women entrepreneurship programme at a business incubator : a case study approach
Abstract
Entrepreneurship has the capacity to reshape economies and industries worldwide. Women
entrepreneurs are regarded as an underutilised force that can rekindle economic expansion and
as such various programmes and interventions to enhance women’s empowerment emerged
over the last couple of years. The effectiveness of these programmes and interventions has yet
to be proven and research calls for more qualitative research analysis on the subject matter.
This study used a case study approach to investigate the effectiveness of a short learning
programme for women entrepreneurs in a business incubator environment. A mixed method of
qualitative and quantitative research methods were used in order to gain in-depth knowledge
on the study participants’ experiences.
The purpose of the study was to gain insight into what constitutes effective programmes for
women entrepreneurs and provide programme directors, benefactors and policymakers with
guidelines in developing and implementing programmes that contribute towards job creation
and women’s empowerment.
The result indicate that the programme was effective in providing women participants with
basic business management skills, entrepreneurial attitudes and leadership capabilities. Various
areas for improvement were identified including the need for mentorship, networking and
experiential learning techniques.
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