Now showing items 1-2 of 2

    • The communication approach of the loveLife HIV/AIDS prevention programme 

      Bosch, Steven (North-West University, 2009)
      loveLife, the South African national HIV/AIDS prevention programme for youth, is known for its brand-oriented billboards and mass media campaign that ranges over various print-, broadcast- and alternative media. However, ...
    • Expectations on the use of Facebook for employee engagement 

      Reyneke, Annerie (North-West University, 2013)
      In order to engage employees effectively, organisations need to practice two-way communication within a symmetrical worldview. This will encourage employees to feel valued, to participate in decision-making and contribute ...