Browsing Electronic Theses and Dissertations (ETDs) by Subject "Consumer decision-making"
Now showing items 1-3 of 3
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Black Generation Y male students' fashion consciousness and need for uniqueness
(2015)While there have been numerous studies directed at addressing the female Generation Y cohort’s fashion consumption patterns, there is a dearth of published research focused on male consumer fashion conscious behaviour, ... -
E-tailing: consumers’ perceived risks and coping strategies – a study performed in Potchefstroom, North West Province
(North-West University (South-Africa), 2020)Consumers find themselves in a digitally sophisticated world in which electronic resources such as the internet simplify lives by providing them with instant information, which in return enables them to make informed ... -
Profiling consumers within a corporate South African context according to their decision-making, physical and psycho-social well-being
(North-West University, 2018)Consumers regularly engage in decision-making to address needs and desires, but this process is complicated by globalisation and urbanisation. Decision-making is often guided by different consumer decision-making styles ...