Browsing Electronic Theses and Dissertations (ETDs) by Subject "Corporate communication"
Now showing items 1-8 of 8
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Colour as communication in selected corporate visual identities
(North-West University, 2003)A logo lies central in an organisation's visual identity system and it is a way of communicating fundamental aspects about the organisation, such as the organisation personality or the organisation's mission and vision. ... -
The contribution of South African corporate communication practitioners to organisational performance
(North-West University, 2010)Although public relations is seen as a function that contributes to the greater good of society and the performance of an organisation (ref. Grunig, 2006b:3; Grunig, Grunig & Dozier, 2002:xii), the function does not, for ... -
A CSR communication model for empowering business and society towards sustainability
(North-West University, 2018)It is accepted widely that corporate social responsibility (CSR) has a dual purpose, namely to generate a strategic advantage for business and contribute to the sustainable development of society. It is argued that the ... -
Excellent in-house journals in South Africa : case studies of five leading publications
(North-West University, 2006)Although companies and organisations worldwide publish in-house journals, there is no comprehensive theory (including technical and normative dimensions) available on this important public relations instrument. In particular, ... -
Investigating perceptions of stakeholders' positions, activities and specialisations at a serious game interest area (NWU, Vaal)
(North-West University (South Africa), 2020)The following study profiles the stakeholders in the context of serious game (SG) design and development. This interpretivist research is done to contribute towards a contemporary, integrated, stakeholder-centred framework ... -
The relationship between corporate communication efforts, client communication satisfaction and –relationship satisfaction, and client economic contribution within a financial services organisation
(North-West University, 2011)After facing the economic recession, the South–African and global business sectors started revaluating their human capital and the positions they represent within an organisation. Each individual now had to prove that they ... -
A Stakeholders’ Perspective of Reputation Dimensions in Selective Service Organisations
(North-West University (South Africa), 2021)There is no doubt that a favourable corporate reputation is very beneficial, especially in terms of giving an organisation a competitive advantage and ensuring its profitability and sustainability. Several empirical ... -
Verhoudingsbestuur met bestuurders van die landswye takke van SEESA : 'n gevallestudie
(2014)Strategic corporate communication with employees can, in the form of high employee engagement, contribute to organisational performance and excellence because it contributes to reaching organisational goals. This can be ...