Browsing Electronic Theses and Dissertations (ETDs) by Subject "Credibility"
Now showing items 1-2 of 2
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A comparison between social media and print advertisements : Generation Y students’ perceptions
(North-West University (South Africa), 2020)In a highly competitive marketplace, advertising is essential for business success. This is because advertising creates awareness of a business’s product or service and conveys important business information which influences ... -
Die rol van oorredingsveranderlikes tydens MIV/Vigs-programme by hoër skole in Potchefstroom
(North-West University, 2005)The elaboration likelihood model (Petty & Caccioppo, 1996:l-309) in the field of persuasion communication explains the role that variables can play in the measure to which the youth can be influenced and persuaded by ...