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Evaluating the use of a customer resource management system in selected South African business schools
(2014)
The management and implementation of unique resources contribute to the creation of a sustainable competitive advantage that has a positive impact on the owner of the resource’s profits. Customer relationship management ...
Customer relationship management from the perspective of a trackless mining equipment maintenance organisation
(North-West University, 2008)
This study deals with Customer Relationship Management (CRM) of a department of an Original Equipment Manufacturer (OEM) of trackless mining equipment. The study was done from the service deliverer's perspective. The aim ...
Strategic information management in the value chain of a multi-national organization, operating in the vehicle industry
(North-West University (South Africa) , Potchefstroom Campus, 2012)
The aim of this study is to conduct a thorough theoretical study on information management in the value chain of an organisation operating in the motor industry. In order to achieve the primary objective of the study, which ...