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Role of brand trust in creating brand equity in the mobile phone industry amongst black Generation Y students
(2013)
In the highly competitive business landscape of the twenty-first century, intangible assets such as brand equity are deemed as increasingly vital to the long-term success of organisations. Brand loyalty, which is the primary ...
Black Generation Y students' attitudes towards the demarketing of smoking and alcohol consumption
(North-West University, 2013)
As societies across the world are facing grim problems regarding the consumption of tobacco products and alcohol, the Governments of these societies are adapting their strategies to reduce the consumption of these harmful ...