Browsing Economic and Management Sciences by Subject "Brand equity"
Now showing items 1-8 of 8
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Brand loyalty to arts festivals : case of KKNK
(North-West University, 2011)The primary purpose of this study was to determine the status of brand loyalty to art festivals with reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and discussing the role ... -
Brand management at a motor manufacturing company
(North-West University, 2009)The purpose of this study was to investigate the brand management of a motor manufacturing company. The study set out to establish what the most important elements are that contribute towards a successful brand and to ... -
A conceptual framework to measure brand loyalty
(North-West University, 2010)Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever increasing research in the area. Businesses have realized the importance of ... -
Effectiveness of selected marketing activities in creating brand equity in the South african clothing market amongst black Generation Y students
(2015)The global fashion market is an increasingly desirable industry sector for many marketers. The apparel and textile industry, in particular, is one of the largest and most globalised industries worldwide. The fashion industry ... -
Measurement of performing artist brand equity in event tourism
(North-West University, 2019)Music can be seen as one of the most popular elements in the event sector within the tourism industry today, but for a music concert to be successful and have a competitive advantage, the right artist should be involved. ... -
Measuring tourist perceptions of South Africa's tourism brand equity and identity
(North-West University (South Africa), 2021)Destinations are constantly competing for the valuable time and money of tourists in a competitive international arena. Consequently, destinations have turned to destination branding. Brand equity and brand identity play ... -
Role of brand trust in creating brand equity in the mobile phone industry amongst black Generation Y students
(2013)In the highly competitive business landscape of the twenty-first century, intangible assets such as brand equity are deemed as increasingly vital to the long-term success of organisations. Brand loyalty, which is the primary ... -
A stakeholder-oriented conceptual framework to measure brand equity of nation of FDI
(North-West University, 2018)Contrary to the main proposition of classical economics, nation competitiveness does not only depend on fundamentals but also nation brand equity, which is the aggregate enduring perceptions held by a country's key ...