Browsing Economic and Management Sciences by Subject "Fashion"
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Black Generation Y male students' fashion consciousness and need for uniqueness
(2015)While there have been numerous studies directed at addressing the female Generation Y cohort’s fashion consumption patterns, there is a dearth of published research focused on male consumer fashion conscious behaviour, ... -
Exploring gamification in the South African fashion retail industry
(North-West University (South Africa), 2022)The COVID-19 pandemic has devastated the world economy, affecting practically every industry. The sustained existence of organisations depends highly on strong marketing assets. Given the growing inadequacies of traditional ... -
Factors influencing South African female generation Y students’ purchase behaviour of beauty products
(North-West University (South Africa), Vaal Triangle Campus, 2016)Fashion is regarded as a significant part of the economy, as the global fashion industry revenue reaches an astounding 1.2 trillion USD annually (Attire Club, 2013). In South Africa, fashion is regarded as an important ...