Browsing Economic and Management Sciences by Subject "International tourists"
Now showing items 1-2 of 2
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A critical assessment of the culinary preferences of international tourists to South Africa
(North-West University (South Africa) , Potchefstroom Campus, 2017)Food consumption plays a vital role in shaping the tourist experience overall. It is estimated that tourists’ expenditure on food and their demand for culinary experiences around the globe are growing daily. The International ... -
Measuring tourist perceptions of South Africa's tourism brand equity and identity
(North-West University (South Africa), 2021)Destinations are constantly competing for the valuable time and money of tourists in a competitive international arena. Consequently, destinations have turned to destination branding. Brand equity and brand identity play ...