Browsing Economic and Management Sciences by Subject "Loyalty"
Now showing items 1-7 of 7
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Assessing antecedents of customer engagement for a South African fertilizer company
(2013)The postmodern ultra-competitive global marketplace makes it difficult for companies to hold on to customers. This is especially true for industries that are driven by commodity products, and the South African fertilizer ... -
Customer perception on the effectiveness of customer centric sales channels in a financial cooperation in South Africa
(2014)The main aim of the study was to determine which measurement tool, existing or adapted, would be able to determine the levels of customer centricity within the sales channels of a specific organisation, operating in the ... -
Determining predictors of customer loyalty in the South African retail banking industry
(North-West University (South Africa) , Potchefstroom Campus, 2017)The South African retail banking industry is a highly competitive industry which has experienced an increase in customer attrition. A large number of customers showing intentions to leave their banks have been observed. ... -
Developing a model to measure and manage brand loyalty in South Africa
(North-West University (South Africa), 2023)This study investigates the development of a general model to measure and manage brand loyalty in South Africa. Many local and international studies have applied brand loyalty models to specific industries, however no ... -
Factors influencing visitor loyalty at an agri-festival in South Africa
(2014)The agri-tourism sector is an important sector, especially in South Africa, since there are rural areas that can still be developed for these purposes. Agri-tourism can be achieved when both the agricultural and tourism ... -
The influence of distributor satisfaction on loyalty within multi-level marketing in South Africa : the mediating role of trust
(North-West University (South Africa), 2023)Multi-level marketing (MLM) businesses use distributors to sell the products offered by the MLM business to customers for financial compensation. Distributors are paid based on their business’ weekly and monthly sales ... -
Towards a spectator loyalty model for soccer clubs in South Africa
(North-West University (South Africa) , Potchefstroom Campus, 2015)Understanding loyalty in marketing is important as it can enable soccer clubs to manage the impact on fostering vital spectators and communities support for the sport industry. More importantly, soccer club managers need ...