Browsing Economic and Management Sciences by Subject "Consumer"
Now showing items 1-4 of 4
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Consumer response towards yoghurt that comes with a spoon : product design and consumer behaviour
(North-West University (South Africa), Potchefstroom Campus, 2015)The study deals with consumer response towards yoghurt that comes with a spoon concerning product design and consumer behaviour. The study intends to meet the convenient need of a spoon when eating yoghurt. It will unveil ... -
The influence of culture on customers' complaint behaviour pertaining to service failures
(North-West University, 2010)Organisations are facing increasing pressures in terms of customer service since customers tend to become more demanding as competition within industries increases. In order to succeed in this changing marketplace, ... -
Innovation in tourism destination marketing: the case of South Africa
(North-West University (South Africa), 2020)Innovation in tourism destination marketing with the case of South Africa is the first study of its kind. Because the tourism product is intangible it makes the developing of processes, the understanding of consumers and ... -
Understanding the motives of consumers employed at a nutrition company for choosing sugared dairy products
(North-West University (South Africa) , Potchefstroom Campus, 2017)Sugar consumption has been proven to be too high worldwide, with statistics indicating sugar consumption within South Africa to be similarly problematic. A constant high intake of sugar can lead to obesity, which increases ...