Browsing Economic and Management Sciences by Subject "Destination marketing"

Now showing items 1-4 of 4

    • A brand loyalty model for arts festivals 

      Burger, Susanna Elizabeth (2015)
      The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are ...

    • A sustainable marketing strategy for Dutch tourists to South Africa 

      Uys, Maria Catharina (North-West University, 2003)
      The Netherlands is South Africa's fifth most important market and therefore South Africa has to maintain this market potential. If South Africa can maintain a steady growth rate of between 3-5% it would be a very sustainable ...

    • Travel behaviour of Chinese tourists living in the city of Beijing, China 

      Sun, Minghui (North-West University, 2007)
      The Chinese outbound tourism market has experienced rapid growth over the past few years. This noticeable development provides the background and rationale for the study that identifies the travel behaviour of Chinese ...

    • Visitor segmentation of arts festivals : a comparative study of three events 

      Pissoort, Véronique (North-West University, 2007)
      The purpose of this study was to identify tourist profiles as a segmentation variable for three festivals (Innibos, Oppikoppi and Volksblad). Numerous segmentation studies have been done in the past; however, few were ...