Browsing Economic and Management Sciences by Subject "GMSA values"

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    • Analysing ethical branding by selected motor dealers in South Africa 

      Risiba, S.M. (North-West University, 2018)
      This study investigates ethical branding by motor dealers in South Africa. It uses General Motors South Africa (GMSA) as a case study. The author chose General Motors South Africa based on its many years of existence within ...