Browsing Economic and Management Sciences by Subject "Generation Y"
Now showing items 1-10 of 24
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Antecedents of smartphone purchasing behaviour amongst South African Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)Mobile phones have been around for years, with rapid developments leading to the current generation of smartphones. Smartphones have been the latest technological addition to our daily lives. Several studies have proven a ... -
Black Generation Y male students' fashion consciousness and need for uniqueness
(2015)While there have been numerous studies directed at addressing the female Generation Y cohort’s fashion consumption patterns, there is a dearth of published research focused on male consumer fashion conscious behaviour, ... -
Brand personality perceptions of luxury sedan motor vehicles amongst the South African Generation Y cohort
(2015)Brand personality is a set of human personality traits that are relevant to a brand. A distinctive brand personality serves a symbolic or self-expressive function and helps to create a set of unique and favourable associations ... -
A comparison between social media and print advertisements : Generation Y students’ perceptions
(North-West University (South Africa), 2020)In a highly competitive marketplace, advertising is essential for business success. This is because advertising creates awareness of a business’s product or service and conveys important business information which influences ... -
A comparison of entrepreneurial intentions of Generation Y students in South Africa and Zimbabwe
(North-West University (South Africa), Vaal Triangle Campus, 2015)Entrepreneurship has enjoyed a great deal of attention from researchers and policy makers, and it is often viewed as a developmental pillar for various nations. Researchers have been trying to find answers to the factors ... -
Credit usage intentions amongst Generation Y students
(North-West University (South Africa). Vanderbijlpark Campus, 2019)Part of modern consumerism is the switch from buying with cash to buying on credit. This is a global trend and consumers are spending more and saving less. Banks and retailers are taking full advantage of this fact and are ... -
A critical assessment of the ticket purchase behaviour of younger theatre audiences
(North-West University (South Africa), 2021)Live theatre has been part of society for many years, but a decline in ticket sales and an aging market are just a few of the many obstacles that have been forcing live theatre platforms such as performing art competitions, ... -
Determining generation Y's customer satisfaction, brand loyalty and relationship intention towards smart phone brands
(2014)Competition in the smart phone market is fierce and despite the high market growth, smart phone manufacturers find it difficult to maintain their market share. Generation Y consumers generally have a good command of ... -
Exploring age-related stereotypes of emerging adults within the South African work context
(North-West University (South Africa), Potchefstroom Campus, 2018)Currently, the workplace is populated primarily by employees from three different generations: ‘Baby Boomers’, ‘Generation X’, and ‘Generation Y’. Forming part of Generation Y are the emerging adults. These individuals ... -
Factors influencing South African female generation Y students’ purchase behaviour of beauty products
(North-West University (South Africa), Vaal Triangle Campus, 2016)Fashion is regarded as a significant part of the economy, as the global fashion industry revenue reaches an astounding 1.2 trillion USD annually (Attire Club, 2013). In South Africa, fashion is regarded as an important ...