Browsing Economic and Management Sciences by Subject "Mobile phones"
Now showing items 1-2 of 2
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The influence of mobile internet on advertising to consumers in the short–term insurance industry
(North-West University, 2009)Marketing and advertisement activities are transforming as new digital media streams emerge. It is believed that the first major digital transition took place when broadcast media such as television and cinema, also called ... -
Role of brand trust in creating brand equity in the mobile phone industry amongst black Generation Y students
(2013)In the highly competitive business landscape of the twenty-first century, intangible assets such as brand equity are deemed as increasingly vital to the long-term success of organisations. Brand loyalty, which is the primary ...