Browsing Economic and Management Sciences by Subject "Segmentation"
Now showing items 1-3 of 3
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Determining consumer ethnocentrism and lifestyle among Black Diamonds in Sandton
(North-West University, 2011)The combined study of consumer ethnocentrism and lifestyle is a unique approach that marketers can use to determine consumer buying behaviour and to refine market segmentation. In particular, marketers need to study consumer ... -
The influence of mobile internet on advertising to consumers in the short–term insurance industry
(North-West University, 2009)Marketing and advertisement activities are transforming as new digital media streams emerge. It is believed that the first major digital transition took place when broadcast media such as television and cinema, also called ... -
Semi-supervised segmentation within a predictive modelling context
(North-West University (South Africa) , Potchefstroom Campus, 2017)Industry standards and best practices on robust model development have been refined over many years. Even though many software tools are available to simplify the process today, developing a practically implementable ...