Browsing Economic and Management Sciences by Subject "Sosiale media"
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A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ... -
'n Ondersoek na die rol van sosiale media in sportbemarking
(North-West University (South Africa). Potchefstroom Campus, 2018)Varsity Cup sport meetings (especially rugby) is well supported by university students and even attract more supporters than some provincial matches. The focus of this study was thus to investigate the nature of the marketing ...